Now serving Central FloridaKissimmee · Orlando · Poinciana · Lakeland · Saint Cloud
24-hour pre-approvals, live now

The start of more.
Clarity over confusion.

Boutique bilingual mortgage guidance for Central Florida families. We shop every lender so you get the right loan — not a one-size-fits-all product.

No credit pullFree · No obligationEnglish y Español
24hr
Pre-approvals, typical turnaround
9+yr
Jexayra's industry experience
30+
Wholesale lender partners
NMLS #1631454Licensed in Florida
María & Carlos R.First home · Kissimmee · Closed in 23 days★★★★★
★★★★★"Made our first home feel doable."Ana M.· Kissimmee
★★★★★"Closed faster than our agent expected."David L.· Orlando
★★★★★"Answered in Spanish, every single time."Luz P.· Poinciana
★★★★★"Saved us $310/mo vs our bank quote."Kevin & Jessa· Saint Cloud
★★★★★"VA loan, zero down, zero stress."Sgt. Ramírez· Lakeland
★★★★★"She picked up on a Saturday. Twice."The Cordero family· Haines City
★★★★★"Self-employed and finally approved."Marco V.· Clermont
★★★★★"The clearest plan we've ever seen."Nikki T.· Winter Garden
★★★★★"Made our first home feel doable."Ana M.· Kissimmee
★★★★★"Closed faster than our agent expected."David L.· Orlando
★★★★★"Answered in Spanish, every single time."Luz P.· Poinciana
★★★★★"Saved us $310/mo vs our bank quote."Kevin & Jessa· Saint Cloud
★★★★★"VA loan, zero down, zero stress."Sgt. Ramírez· Lakeland
★★★★★"She picked up on a Saturday. Twice."The Cordero family· Haines City
★★★★★"Self-employed and finally approved."Marco V.· Clermont
★★★★★"The clearest plan we've ever seen."Nikki T.· Winter Garden
Proof. Promise. Plan.

Three reasons buyers pick us over their bank.

Most buyers walk into their bank because it's familiar. Familiar isn't the same as right. Here's what changes when you work with a broker who treats your file like it matters.

Broker, not lender

Banks only sell what they have. As a broker, we shop 30+ wholesale lenders to match the loan to you — your credit, your property, your plan.

Up to 0.5% lower rate on average

24-hour pre-approval

Not a guess. A real letter your agent can hand to the listing side the same day you find the house worth fighting for.

Issued within 1 business day

Boutique, not bureaucracy

You call, we answer. No ticket number, no handoff, no "a specialist will reach out." Direct access to Jexayra from intake to closing.

One point of contact, start to keys
What you actually get

Everything your bank doesn't do, bundled.

Eight things happen when you start with us. The bank does maybe two. Here's the stack, fully itemized — no fine print, no gotchas, no "call for details."

Multi-lender rate shop

We request quotes from 30+ wholesale lenders and bring you the best match for your credit profile and property type.

Value: priceless

24-hour pre-approval letter

A real letter your REALTOR® can hand the listing agent — not a guess. Issued within one business day of your intake.

Value: $0 (it's free)

Personalized loan roadmap

A step-by-step plan with your target price, monthly payment, down payment needed, and timeline to keys.

Included

Bilingual guidance

Every conversation, document, and milestone available in English or Spanish. Tú eliges — we follow.

Included

Side-by-side loan comparison

FHA vs Conventional vs VA vs USDA — we model every program you qualify for so you can pick with eyes open.

Included

One point of contact

You work directly with Jexayra. No call center, no handoffs, no "let me transfer you." Text her name, get her.

Included

Closing-day checklist

From locked rate to wire instructions to keys — a dated plan you'll actually use, not a PDF that lives in your inbox.

Included

Post-close rate watch

We monitor rates for 36 months after closing. If refinancing saves you money, you'll hear from us first.

Included
What you pay today$1,495$0
The difference, line by line

Your bank vs. START Mortgage.

Not a hypothetical. This is what changes when you hire a broker who represents you, not a balance sheet.

Your bank

What most buyers start with
  • One lender, one rate sheet, take it or leave it
  • Pre-approval takes 5–10 business days
  • Hand-offs: one person for intake, another for underwriting, another for close
  • No one calls you back on a Saturday
  • English only unless you ask twice
  • If your file is complex, "we can't help you"

START Mortgage

Boutique bilingual brokerage · Kissimmee, FL
  • 30+ wholesale lenders quoted, best match wins
  • Pre-approval in 24 hours, letter in hand
  • One person, start to keys. Her name is Jexayra.
  • Evenings and weekends, because life doesn't pause
  • English y Español, no second ask
  • Self-employed, bank-statement, ITIN, VA, FHA — bring it
How it works

Six steps. One person. Zero guesswork.

You won't wonder "what happens next" at any point in this process. That's the whole point of working with a boutique broker — the plan is clear on day one.

01

The planning session

A free 15-minute conversation. We learn your goal, your timeline, and what you're working with. No credit pull, no pressure.

15 min · free
02

Your pre-approval

We review income, assets, and credit; you get a real pre-approval letter within 24 hours. The kind your agent can hand a listing side without flinching.

24 hours
03

Your loan roadmap

We model every program you qualify for — FHA, Conventional, VA, USDA — and compare them side by side. You pick the one that fits your life, not the one that pays the most.

Side-by-side
04

House hunting (with backup)

You shop with confidence. We stay on call for updated pre-approval letters, payment scenarios, and "can we afford this one?" texts at 9 pm.

On-call
05

Under contract → close

Locked rate, ordered appraisal, scheduled close. You get a dated checklist and one person (Jexayra) steering the ship to clear-to-close.

21–30 days typical
06

After the keys

We watch rates for the next 36 months. If a refi saves you money, you'll hear from us before the algorithm does.

36-mo watch
Payment calculator

See your monthly payment before you talk to anyone.

Move the sliders. We'll show you principal, interest, taxes, insurance, and PMI — the full PITI, not a headline rate dressed up to look cheap.

Run the numbers

Defaults are Central Florida averages. Adjust to fit.

$150k$950k
0%3.5% FHA25%
4.50%8.50%
10 yr30 yr
Estimated monthly payment
$3,083/mo

Principal, interest, taxes, insurance, and PMI.

  • Principal & interest · 77%
  • Taxes & insurance · 16%
  • PMI · 7%
Principal & interest
$2,372
Taxes & insurance
$497
Down payment
$19,250
PMI
$213
Lock this in with a 24-hour pre-approval

Estimate only. Actual payment depends on final rate, property tax rate, HOA, and insurance quote. Subject to credit approval.

Loan programs

Every major program, modeled side by side.

We don't push one program. We model every path you qualify for, then explain the trade-offs in plain language so you can pick with confidence.

Who we help

Built for the way Central Florida actually buys.

Different buyers need different plans. Pick the path closest to yours — we'll take it from there.

What families say

Keys earned, families home.

We'd rather show you our work than talk about it. Here's what Central Florida buyers and REALTORS® have written about working with START.

★★★★★
"We walked into our bank first. We walked out after they said it would take two weeks. Jexayra had our pre-approval in 18 hours, modeled three loan programs for us, and closed 23 days after we went under contract. Our kids picked their rooms before our bank even called us back."
The Rivera FamilyFirst-time buyers · Saint Cloud, FL · Closed March 2026
★★★★★

"We thought we couldn't afford Kissimmee. Jexayra showed us two programs our bank never mentioned. We closed in 26 days."

AM
Ana & Luis M.First home · Kissimmee, FL
★★★★★

"Self-employed two years. Three other lenders told us no. Jexayra said "let me look" and came back with a yes."

MV
Marco V.Self-employed · Clermont, FL
★★★★★

"She answered our texts en Español at 9 pm on a Sunday when the listing agent needed proof of funds."

CF
Cordero FamilyMove-up · Poinciana, FL
★★★★★

"VA loan, $0 down, rate lock in two days. I've never had a smoother closing in three moves."

SR
Sgt. R. RamírezVA · Lakeland, FL
★★★★★

"Refi saved us $317/month. She called me — I didn't call her. That's the difference."

NT
Nikki T.Refinance · Winter Garden
★★★★★

"As a REALTOR®, I trust Jexayra with my clients. Pre-approvals are real, closings are on time."

DL
David L., REALTOR®Keller Williams · Orlando
People before files · Always
Our promise to you

If we don't earn your trust in 15 minutes, we don't earn your file.

A mortgage is the biggest financial decision most families ever make. You deserve a broker who treats it like it matters. Here's what we promise every single client:

  • 24-hour pre-approval or we tell you why
  • Rate quote in writing, never over the phone only
  • One point of contact, start to close
  • Plain-language explanations, cada vez
  • Response within 4 business hours
  • No pressure, no "act now" tactics, ever
Jexayra Rivera
Branch Manager · Mortgage Broker
NMLS# 1631454
Meet the founder

Nine years of "yes" after other lenders said no.

Jexayra Rivera started START after nearly a decade watching families walk out of big banks with a "sorry, not this time." She built a boutique brokerage for a reason: the file that looks complicated to a call-center underwriter is often the file that deserves the most care.

Born and raised between Puerto Rico and Central Florida, she serves her community the way her abuela taught her — familia primero. That means answering on weekends. That means explaining PMI in Spanish until it makes sense. That means telling you when a loan is not right for you, even when it closes.

9+yr
In the mortgage industry
2
Languages spoken, fluently
1
Point of contact, always
Book a 15-min call with Jexayra
Síguenos · Follow along

Real families, real keys, en vivo.

Day-to-day wins, closings, and plain-language answers from @jexayrarivera and @start.mortgage.

English y Español

Tu familia primero. Tu expediente después.

Working with START means you never have to translate a mortgage document for your parents, ever again. We speak both — all the way through.

Empieza tu pre-aprobación

English EN

"We'll walk you through every form, every milestone, and every decision — in plain English, not mortgage jargon. Texts, calls, and documents, all in your language of choice."

Español ES

"Mira, la casa primero es una decisión de familia. Aquí no vas a leer documentos en inglés solo. Te explicamos todo paso a paso, en español puertorriqueño, como familia."

Learn before you borrow

Plain-language guides for smarter buyers.

No clickbait, no jargon. Real answers to the questions Central Florida buyers ask us most often.

Frequently asked

The questions buyers actually ask.

Straight answers. If your question isn't here, text or call — we'll answer it the same day.

Talk to Jexayra
(689) 210-3448Mon–Fri 9am–6pm · Sat by appointment · English y Español
Q/01How is a mortgage broker different from a bank?+

A bank sells you the loan it has. A broker shops 30+ wholesale lenders to find the loan that fits you. We are licensed under Lend Labs LLC NMLS# 2718409 dba START Mortgage NMLS# 2821608 and we are compensated by the lender, not by you, in most programs.

Q/02How fast can I actually get pre-approved?+

Most pre-approvals go out within 24 hours of a complete intake. That includes your income documentation, a soft credit pull, and a short conversation about your goals. If something makes the file slower (we'll tell you what), we say so upfront.

Q/03Do you pull my credit at the planning session?+

No. The 15-minute planning session is a conversation. If you decide to move forward to pre-approval, we do a soft pull first and only do a hard pull when you're ready to shop seriously.

Q/04Do you work with self-employed borrowers?+

Yes. We have bank-statement, 1099, P&L, and asset-depletion programs through our wholesale partners. If your tax return shows less than your real income (common for self-employed), we likely have a program for you.

Q/05Can I do all of this in Spanish?+

Sí, completamente. Jexayra y el equipo hablan español puertorriqueño. Todos los documentos, llamadas, mensajes y explicaciones están disponibles en inglés o en español — tú eliges.

Q/06What do I pay you?+

In most scenarios, lender-paid compensation — which means you don't write us a check. When borrower-paid compensation makes sense (better rate), we show you both sides in writing so you can choose. Never a surprise.

Q/07Is this a commitment to lend?+

No. A pre-approval is not a commitment to lend. Final approval is subject to credit, property appraisal, title review, and wholesale lender underwriting. We'll walk you through every condition before you rely on it.

The start of more

Your keys are closer than you think.

Start with a 15-minute conversation. No credit pull. No pressure. Just a clear plan built around your goals, your timeline, and your family.

Free · No obligation · Bilingual · NMLS# 1631454

Get pre-approved in 24 hours.Free · No obligation · Soft credit check
Start now